Tag Archives: business website

Not Having a Website is Just Not Smart

Not Having a Business Website in this Day-and-Age is DUMB!

Smart Business Owners Have a Website

Hey smart business owner, why don’t you have a website? Not having one in this day and age is really kind of dumb.

First of all let me apologize to you for using the word “dumb” but, think about it… With all the options available to you as a small business owner, it’s hard to imagine that nearly half of you still do not have a website for your business.

According to a recent survey, nearly 46% of small business owners in the U.S. with 1 to 10 employees still do not have a website.

Some Reasons Small Businesses Don’t Have a Site

Let’s explore some of the reasons why you may have chosen not to represent yourself online:

1. I can’t afford to hire a web designer

The first misconception that most business owners need to get out of their heads is that they need to have some fancy, elaborate website.  You don’t… In most cases if you are just starting out, you may only need a one page website or just a small setup with no more than four pages: Home, About, Products/services and Contact page.

You will find that most web designers can do this for very little cost. Also, if they build the page using a content management system such as WordPress, the cost should be minimal.  If they are savvy enough they should be able to create a site that is easily scalable when you are ready to expand your presence online.

2. I don’t have the technical skill needed to build a website

Each day someone is coming up with a new solution that makes building or creating a business website easier and easier. Wix.com and Weebly.com both offer DIY platforms that allow your website to be up and running within minutes.

Google has set a goal of getting 30,000 small businesses online for the upcoming shopping season and beyond. It recently teamed up with the U.S. Small Business Administration to make creating an online presence much easier. The livestreaming event the two held offered all sorts of tips that show business owners how to better connect in a digital world.

The October 2016 event touched on the importance of using online tools such as “Google My Business” and how they have teamed up with other groups such as StartLogic to provide a way to build a website for free (for at least the first year).

VistaPrint has improved its website builder which promises you can now create a website in under an hour.  The tool also, fully integrates with other VistaPrint products.

Even GoDaddy has gotten in on the action by revamping their WordPress installation process. They now offer what they are calling “The Website Builder” install process which is a more streamlined process of installing WordPress, a WordPress Theme, as well as the ability to add images to your website.

As you can see, building a website has never been easier. I would encourage you to explore one of these options.  You can also try the WordPress builder tutorial on this site. It will step you through how to plan and make your own WordPress website.

3. My social media page can substitute for a website

Having a Social Media Page is Not a Website. Do not assume that because you have a Facebook page you don’t need a website. A few of the reasons a social media page is not a substitute for a web page:

  • You are limited to the degree of control you have to promote your brand and your message. For example, Facebook can decide at any time to remove or restrict your Facebook fan page.
  • You are limited from a creative design standpoint. You can only change or customize the page to the degree that Facebook, Twitter, LinkedIn, etc. will allow.
  • You are limited in the number of characters, words and images you can use on social media pages.

Social media pages work best when they are used in conjunction with a website.

4. My type of business does not require a website

I bet that I can think of more reasons to have a website than you can to not have one. Do you really think that it’s smart business sense to not attempt to attract and retain customers online? It’s like leaving money on the table.

Having a website and more importantly a web presence will allow you to connect to a whole new world of customers. In addition, many of your future customers, particularly Millennials will more than likely come from the web.

At the end of the day, only you can decide if your business needs a website. But don’t forgo a website because you don’t fully understand the benefits or make the decision due to short-shortsightedness or the fear of the unknown.

Just Do It! Build Your Website Today!

As you can see, there really is no reason not to have your own website and it makes perfect business sense to have one.  As Nike says, “Just Do It”!

Facebook Many F Panels System

Facebook Page or Business Website? Which is Better?

With the popularity of sites like Facebook, Twitter, and Instagram more and more businesses are looking to social media to engage with their customers. Using a Facebook fan page or Twitter account can be an excellent strategy for customer engagement, marketing, and creating brand recognition.

Is Having a Facebook Page Better Than a Website?

These tools can seem like an easy, cost-effective method, especially for small businesses, but are they robust enough to replace a business website? To answer that question, let’s explore the pros and cons of a social media presence and how that compares to a company website.

Can Social Media Work for Business?

According to recent data from Statista.com, Facebook had 1.65 billion active users in the first quarter of 2016. With that many users, it is easy to see why a Facebook fan page has become an essential tool for reaching potential customers. Once created, a social media account provides small business owners with an easy outlet for engaging with these potential clients. However, reaching these shoppers on sites like Facebook can often be difficult.

Even consumers who have liked your page in the past may not see your content in their news feeds as Facebook often hides content that users don’t engage with frequently enough. Keeping your content front and center for customers often means paying to promote it, which means using social media effectively isn’t free.

The amount and wide variety of other content present on Facebook and other sites make it difficult to have your company’s content stand out. Your message can easily be lost when mixed in with updates from friends and family, content from groups and other fan pages, and paid advertisements.

Although site analytics make it clear how many users are interacting with your page and various content you’ve posted, other than paying to promote your post there isn’t a way to drive more users to your content. Because there are limitations on design, content, layout, and available information for your clients it can also be difficult to control your brand message on a Facebook fan page.

Websites Are a Superior Option

While a using Facebook or social media is easy, free to begin, and provides companies with a large pool of potential consumers to connect with, it cannot replace the benefits and structure of a business website. A site provides you with a dedicated place for your brand’s message, a professional appearance, and more focused information on the products and services you offer.

With a website, you can ensure that the look and feel of your content support the message your brand is presenting to those looking to do business with you. Far more customizable than a social networking page, you can show consumers exactly what you stand for as an organization.

Even in the small business realm, buyers expect a certain level of professional presence which can only be achieved by a dedicated company website. Customers are doing more research than ever before when it comes to making purchases. Exploring an organization online has become commonplace.

Without a business website, potential buyers may have concerns that the company isn’t established and trustworthy. Social media pages are too easy to fake and don’t contain as much information about the company as your site will. The professional image presented through a website helps assure clients they are dealing with an established organization that will meet their needs.

A professional site provides more information to shoppers than a social media page. You can include information about your organization, control marketing messages, drive brand recognition, and include point of sales opportunities. When customers can learn about your company, view your full schedule of offerings, easily contact you, and make purchases through your site, they will be more likely to do business with you.

Social Media is Not Enough

It may seem like harnessing the power of social networking is sufficient to make and keep your business competitive, but it is clear that a dedicated website is still essential to business success. Although the initial setup of a social media page is fast and easy, the right tools and support can make building and maintaining your site just as easy. Taking a combination approach by creating a website and linking it to social media will truly position your organization to reach the most consumers and maintain your brand message.

Build Your Own Website Tutorial

These step-by-step instructions will show you how to build your own WordPress website in no time at all.

 

Image Credit: PixaBay.co

 

1

Get WordPress Website & Internet Marketing Tips
in your inbox

Subscribe to our mailing list and get interesting stuff and updates to your email inbox.