Tag Archives: small business websites

Responsive Web Design

Is Your Website Mobile Friendly?

Back on April 21, 2015, Google began penalizing websites that are not “Mobile Friendly”. This means that when someone uses Google to search for a product or service, the sites that can be viewed easily using a mobile device (i.e. cell phone or tablet) will be given preference over those that are not.

Listed below is the statement from Google

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.” ~ Google – You can read the full article here

I Still Don’t Get It

What this means to you as a business person/website owner, is that if your website isn’t mobile friendly then you’re going to lose out on traffic. Additionally, you will notice that your rankings in the search engines will slide, diminishing the amount of traffic you will receive.

Why are they doing this?

According to surveys, nearly 60% of all website visitors are viewing web pages on some type of mobile device. Based on this survey, the use of mobile devices has begun to outnumber desktop computers when it comes to searching for things on the Internet. Google is in the business of providing the best user experience to its users and is now taking steps to improve the search experience for cell phone and tablet users.

How Do I know if My Site is Mobile Friendly?

For starters, your website must be easily readable on a mobile device. This is according to Google, not you. Now you might think that your current website is OK, but if it needs to be resized or a searcher has to move it around on their device, then your site may not be considered mobile friendly.

An easy way to know if your website will pass Google’s inspection is to test it; using the following link: https://www.google.com/webmasters/tools/mobile-friendly

This is the result that you want to see:

Google Mobile Friendly Test
If your site passes, then that’s great! It’s business as usual for you. But if your site does not pass, then you have some work to do.

So What Can You Do About This?

The simple fact of the matter is that you will need to fix your website. This can be accomplished in one of three ways:

  1. Make your website responsive
  2. Use dynamic content
  3. Maintain two sites, one for Desktop and Mobile

Why Not Create a Responsive Design?

The most logical change that you can make to your website is to make it responsive. A responsive (or flexible) design is the type of layout that is considered standard for most webmasters today. The benefit of this type of design is that it will automatically detect what type of device is being used and the layout will then adjust the design to fit accordingly, thus making your site easy to read on a PC, cell phone or tablet.

If you were to view your own website on your home computer and then on your smartphone or tablet you can easily see how the display changes. A responsive website only requires one design and one URL. This is probably the easiest method for making your website mobile friendly.  For a quick video explanation, check out my video about Responsive Design

Final Thoughts

You can hire someone to make the changes for you. There are several agencies (including ours) that will be more than willing to help you make your website mobile friendly. If working with an agency is not an option, then you can also do-it-yourself.  There are resources on the Internet to show you how.

For a copy of my D.I.Y. eBook The Importance of a Mobile Responsive Website use the sign up form in the sidebar to join our mailing list. You will receive a copy instantly when you have confirmed your subscription.

Need Help?

Not sure if you can accomplish this yourself? Then contact us.

supercharge your small business

Supercharging Small Businesses with the Power of the Web

Take Your Small Businesses … Up, Up and Away!

Creating and growing a small business can be extremely rewarding and is a dream shared by many people.  While there is a lot which goes into creating a successful business, ensuring that enough revenue is coming in is possibly the most important thing to be concerned with.  This can represent a problem to many small business owners.

Marketing takes a certain set of skills and some people are simply better suited to other things.  Not getting the word out about your business, however, can be precisely what kills your dream.  Fortunately, small business owners now have the power of the web to supercharge their revenue.

A Website is NOT Optional

The biggest misconception that many small business owners have is that they don’t need an effective website.  Some people believe that they can operate on word of mouth or traditional marketing techniques while others simply don’t want to bother with the web.  This is possibly the worst mistake a small business can make.

No matter what a business may do, the vast majority of its customers will turn to the web in search of information.  Neglecting to have a website means that these customers will never find your business but they will find your competitors.  In this day and age, having a website is simply not optional.

Information is Your Friend

Having a website for your small business is one thing but having an effective website is another problem entirely.  Many small businesses have only the most rudimentary of websites and this can be a major problem.  Some of these websites will lack some of the most important information such as the location of the business, contact information and hours.

Your website should contain as much relevant information about your business as possible.  This information can be location and contact information but it may also be a good idea to mention products, services and even prices.  Reviews from previous customers are also a perfect addition to any small business website.

Invest in Marketing and Target Local Customers

The web is a big place and no matter what a business does it will be competing with other businesses.  One mistake that many small businesses make is that they don’t feel the need to invest in marketing.  On the modern web, however, effective marketing can be the best investment you make.

The goal of a website is to help potential customers find your business and this is precisely what marketing does.  Search engine optimization, also known as SEO, is also exceedingly important.  Targeting your site to local customers can also be a great way to increase business.

Starting a small business is a dream which many people share.  It’s common knowledge that the majority of all businesses fail early in their life and this is most often due to a lack of revenue.  Incoming revenue is the life blood of a small business and it comes from customers.

In the modern business environment, the internet is the greatest goldmine of potential customers that has ever existed.  Every small business should have a website.  This website should contain as much relevant information as possible and should be marketed and optimized to attract local customers.  Creating an attractive, effective and well marketed website can be the best thing you can do for your small business.

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